Technology

The Company is a leading provider of business information delivery solutions that integrate, process and automate the flow of messages, data and documents. The Company’s products have been installed with most Fortune 500 companies.

The Company engaged Cognition Partners to assist in the development of a business solution strategy and a vertical market plan. Cognition assisted the Company by researching and analyzing key market segments and building a business case for a solution-oriented strategy. Our team of industry experts introduced solution prototypes in the financial services and healthcare sectors to companies that included American Express, Fidelity Investments, PNC Bank and UMass Memorial Health Systems. Providing critical analysis and hands on business development resulted in key acquisitions.

Service Categories: Strategy, Strategic Marketing, Research & Analyses, and Business Development

Online Marketing Services

The Company is a full-service, online direct marketing company that combines the benefits of CRM, direct marketing, agency services and email software technology under one roof.

The Company engaged Cognition Partners to assist in evaluating its market positioning while creating a business plan to be used to attract additional investment. Working with the leadership team, Cognition quickly assessed the capability of their precision marketing software platform, interviewed key executives, and performed a competitive and industry analyses. This work culminated in a presentation to management and a strategic business plan.

Building on these recommendations, the Company closed a $3.4 million round of financing.

Service Categories: Research & Analyses, Strategic Marketing, Venture Capital

Education/Business Process Outsourcing

The Company is a managed education organization, assisting corporations in the management of their tuition assistance benefit.

The Company engaged Cognition Partners to assist in an evaluation of its business model and business strategy. Following the re-architecture of the business model and revising the product strategy, Cognition stepped into interim management roles overseeing business development, sales and product development.

The engagement included securing a strategic relationship that created a 2500 company channel, building and launching the high-technology industry’s first managed education portal and conducting the first tuition assistance benchmarking study.

Due in part to Cognition’s participation, the Company received critical bridge financing.

Service Categories: Strategy, Research & Analyses, Revenue Acceleration, Interim Management